Feeds:
Posts
Comments

Posts Tagged ‘Congo’

Karl Hofman, President and CEO of Population Services International (PSI), argues that social marketing can be used to dramatically improve the health and lives of women—and more specifically, that social marketing can be used to address the massive unmet need for family planning services around the world.

Reproductive Health Reality Check

“…By treating women around the world as customers, by creating incentives for the private sector–which already interacts with these women–to carry life-saving products as well as soap or cooking oil, by using marketing to encourage behavior change the same way we were encouraged to wear a seat belt or are now encouraged to [use] Twitter, we reach more women and we change more lives. Social marketing can work even in circumstances where donors lose interest or politics get in the way. Because a market for a product or service, once stimulated, tends to perpetuate itself…”

Make sure to read the full story to understand how, as Hofman puts it, “Social marketing is ‘Mad Men’ meets ‘Heroes’.”

Read the full story  here.

Visit the Population Services International (PSI) site here.

To read Karl Hofman’s bio, click here.

Read Full Post »

Conflict and instability make the Democratic Republic of Congo a difficult place to be pregnant

AllAfrica.com

“Years of conflict and instability mean the Democratic Republic of Congo is still among the worst countries in the world to be pregnant, despite a nationwide push to improve maternal, infant and childhood mortality rates. ‘Every hour of every day in DRC, four women die from complications of pregnancy and labour, and for every woman who dies, between 20 and 30 have serious complications, such as obstetric fistula, which is very common in DRC,’ said Richard Dackam Ngacthou, country representative of the UN Population Fund (UNFPA)…”

Read the full article here.

Read Full Post »