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Posts Tagged ‘condoms’

Karl Hofman, President and CEO of Population Services International (PSI), argues that social marketing can be used to dramatically improve the health and lives of women—and more specifically, that social marketing can be used to address the massive unmet need for family planning services around the world.

Reproductive Health Reality Check

“…By treating women around the world as customers, by creating incentives for the private sector–which already interacts with these women–to carry life-saving products as well as soap or cooking oil, by using marketing to encourage behavior change the same way we were encouraged to wear a seat belt or are now encouraged to [use] Twitter, we reach more women and we change more lives. Social marketing can work even in circumstances where donors lose interest or politics get in the way. Because a market for a product or service, once stimulated, tends to perpetuate itself…”

Make sure to read the full story to understand how, as Hofman puts it, “Social marketing is ‘Mad Men’ meets ‘Heroes’.”

Read the full story  here.

Visit the Population Services International (PSI) site here.

To read Karl Hofman’s bio, click here.

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Planned Parenthood Federation of America and CEMOPLAF, an Ecuadorian reproductive health organization, are working together to train Ecuadorian teens to become community health workers in the Chimborazo region of central Ecuador.

Global Health Magazine

“Ecuador has the highest adolescent fertility rate in Latin America, and this skyrockets when we’re talking about rural or indigenous youth. Among community members in the region here, just 6 percent of women and 12 percent of men reported contraceptive use, while less than half of all women reported any knowledge of sexually transmitted infections (STIs).

This program meets the needs of a particularly underserved and hard-to-reach group, with a new contraceptive method, in a new way. The peer promoters hail from 15 different small communities within the region and are providing a brand new range of services to their peers. They meet weekly at a central clinic location to discuss challenges and attend trainings. There, CEMOPLAF also provides lunch, transportation costs and job-skills training.

All promoters attend a four-part extensive training, including an introduction to injections in general; training on Depo Provera in particular; and training in bio-safety procedures. They also learn about other contraceptive options, like the pill and condoms…”

Read the full story here.

For more information on Planned Parenthood Federation of America, click here.

To learn more about CEMOPLAF, click here.

Click here to see a previous post on this blog about a policy discussion at the Woodrow Wilson International Center for Scholars in Washington DC on health workers and task-shifting.

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