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Posts Tagged ‘Cairo’

Karl Hofman, President and CEO of Population Services International (PSI), argues that social marketing can be used to dramatically improve the health and lives of women—and more specifically, that social marketing can be used to address the massive unmet need for family planning services around the world.

Reproductive Health Reality Check

“…By treating women around the world as customers, by creating incentives for the private sector–which already interacts with these women–to carry life-saving products as well as soap or cooking oil, by using marketing to encourage behavior change the same way we were encouraged to wear a seat belt or are now encouraged to [use] Twitter, we reach more women and we change more lives. Social marketing can work even in circumstances where donors lose interest or politics get in the way. Because a market for a product or service, once stimulated, tends to perpetuate itself…”

Make sure to read the full story to understand how, as Hofman puts it, “Social marketing is ‘Mad Men’ meets ‘Heroes’.”

Read the full story  here.

Visit the Population Services International (PSI) site here.

To read Karl Hofman’s bio, click here.

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Secretary of State Hillary Clinton’s speech comes in time for the 15th anniversary of the International Conference on Population and Development (ICPD) and marks a renewed  support for and dedication to reaching the goals of ICPD and other related UN agreements, including the Millennium Development Goals, by 2015.

ICPD called on governments and development agencies to place human beings—specifically young people and women—at the very heart of the development process. The conference also called for family planning, reproductive health, basic health and education needs to be met.

Millennium Development Goal 5 aims to improve international maternal health by reducing maternal mortality by 2/3 and achieving universal access to reproductive health services by 2015.

“On Jan. 8, Secretary of State Hillary Clinton will address hundreds of health and development leaders at the State Department to reaffirm the U.S. government’s commitment to achieving universal access to reproductive health for individual health, family well-being, broader economic development and a healthy planet.”

The speech is scheduled for 2:30 pm Friday, January 8, 2010.

The Secretary’s speech will be livestreamed at www.icpd2015.org.

For more information on the goals of ICPD and events marking the 15th anniversary, click here.

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Secretary of State Hillary Rodham Clinton will deliver a speech commemorating the 15th anniversary of the International Conference on Population and Development (ICPD)

U.S. Department of State

“During the 1994 United Nations International Conference on Population and Development (ICPD) held in Cairo, 179 nations reached consensus on actions needed to achieve over the next 20 years universal access to education, especially for girls; reductions in infant, child and maternal mortality, and universal access to reproductive health.”

At this event, on December 16, 2009, Secretary Clinton will declare the U.S. Government’s renewed support for and dedication to reaching the goals of ICPD and other related UN agreements, including the Millennium Development Goals, by 2015.

For more information on this event, click here.

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