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Posts Tagged ‘artists’

On Wednesday, September 29th, nearly 300 community health workers from 174 villages in the rural Seraikela block of Jharkhand, India came together for an interesting event that involved plenty of art supplies, a flurry of creative ideas, a tangible passion for and dedication to improving rural maternal and newborn health, and a little bit of healthy competition.

The gathering, part of the Maternal and Newborn Survival Initiative (MANSI), was an effort to develop effective behavior change communication tools for four maternal health interventions being implemented through MANSI– by tapping into the vast knowledge, experiences, and creative capacity of the newly identified community health workers.

Holding the belief that there is no better source of ideas for effective slogans and images than the community itself, MANSI staff coordinated a contest that called on community health workers to develop slogans and images to explain the importance of the MANSI health interventions. The thinking behind the contest was that if the artistic representations of the health interventions and the key messages come from within the communities, then the images and messages will be more likely to resonate with the community members—and ultimately the health practices will be more likely to be widely understood and adopted.

Before the contest began, the MANSI team provided an overview of the four maternal health interventions that the health workers would be developing images and slogans for: Misoprostol for post-partum hemorrhage, intermittent preventive treatment for Malaria, Vitamin A supplementation, and deworming. (In-depth training on these interventions will take place in the coming months.) Craft supplies were distributed and the nearly 300 health workers spent one hour competing to develop the most creative, compelling, and scientifically accurate slogans and images to be used as behavior change communication tools throughout the MANSI project.

A panel of judges made up of doctors, public health professionals, and government officials recently selected three winning submissions for each health intervention. The winners received prizes and their slogans and images are being incorporated into the final behavior change communication strategy for the MANSI project.

Check back soon for a short video about the the winning submissions!

To learn about another initiative that is tapping into creative energy to improve maternal health, visit MDGfive.com. MDGfive.com is a global project that is uniting artists around the world to use their collective artistic abilities to develop multimedia maternal health advocacy pieces.

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Global health activist, member of the Maternal Health Task Force Editorial Committee and film-maker, Lisa Russell, has teamed up with Grammy-award winning singer, Maya Azucena, to launch a new media project called MDGFive.com. The project is a collaborative effort of international organizations and artists committed to bringing awareness to maternal health.

RH Reality Check

In a February 16th, 2010 post on RH Reality Check, Lisa described the new project:

“As a global health activist and filmmaker, I believe in the power of
 imagery, sound and the spoken word to inspire cultural exchange, unite
 international communities, and to promote social progress worldwide,
 yet I see a large disconnect between the humanitarian world and the
 creative communities who have an incredible impact on their societies
at the local level when it comes to global health advocacy.

I would like to see greater communication and partnerships between 
these two worlds to address issues of women/motherhood/maternal health.
 Therefore, I am developing – in collaboration with Grammy-award winning singer, Maya Azucena – a new media “mash up” project called MDGFive.com.  We are collaborating with international organizations and artists to bring awareness to maternal health.

MDGFive.com‘ is a new media site that solicits creative content
 from artists around the world (musicians, filmmakers, poets, djs, etc)
 who work at either the global or country level.  Activists can access 
these 30-60 second license free clips to download and create their own 
personalized PSA’s which can be forwarded to their networks,
 development institutions and policy makers.  It offers an opportunity 
for artists and activists from both the developed and developing world
 to work together, share resources and contribute their talents to help 
create a global, *artistic* movement for women’s health.”

Read the full piece on RH Reality Check here.

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