In my last few weeks at the Maternal Health Task Force, I have been working with Raji Mohanam, Knowledge Management Specialist at the MHTF, Matthew Meschery, Director of Digital Initiatives at ITVS, and Lisa Russell, Filmmaker and Co-Founder of MDGFive.com, and an incredible team of presenters, to coordinate a panel presentation on digital tools for maternal health for the Global Maternal Health Conference in Delhi. Take a look below for a post I wrote for the MHTF Blog about the upcoming panel session–with info on how to participate remotely.
I am off to India tomorrow! Check back next week for posts from the conference.

The upcoming Global Maternal Health Conference in Delhi (August 30th-September 1st) will focus on lessons learned, neglected issues, and innovative approaches to reducing maternal mortality and morbidity. The anticipated outcome of the conference is increased consensus around the evidence, programs and advocacy needed to reduce preventable maternal mortality and morbidity.
One session, Maternal Health Digital, will showcase a number of digital communication tools being applied to maternal health. Matthew Meschery, Director of Digital Initiatives at the Independent Television Service, will moderate the session—and will guide panelists and participants through a lively discussion that will explore the potential of digital tools to improve the health of women around the world. Panelists will also address questions about how to measure the impact of such projects.
Throughout the session, conference participants will learn about an email help desk that is aiming to increase access to misoprostol and mifepristine, a mobile phone and radio initiative that is aiming to improve delivery of maternal and neonatal health services, an online media “mash-up” tool that is enabling users to make their own advocacy videos, a crowd-sourcing project that is tapping into the knowledge of front-line maternal health care providers in 9 languages, and more.
This exciting session will include presentations from Google.org, Women on Web, ZMQ Software Systems, Health Child, MDGFive.com, the Social Media Research Foundation, the Pulitzer Center for Crisis Reporting, University of Oxford, the Maternal Health Task Force, and the Independent Television Service.
Take a look at the session summary:
In recent years, the health, technology, and communication sectors have come together to innovate health communications through the use of digital media. Advances in tools for cross-media storytelling, social networking, digital games, real-time messaging, and mobile and location-aware technologies are being adapted to fit the needs of the maternal health community—and are helping to fuel the increased momentum around the issue. In this interactive session, conference participants will learn about a diverse range of innovative projects that are aiming to identify challenges and solutions for providing care to pregnant women, build stronger connections among maternal health organizations, create new ways to collect and use data, foster increased collaboration through engaging communities, and continue to drive attention toward the issue. As well as highlighting the promise of these new tools, we will also look at some specific challenges such as measuring impact, working in areas with limited connectivity, and merging online and offline strategies. There will be a series of mini-presentations on crowd-sourcing, interactive mapping, a media mash-up tool, an online reporting hub, mobile health campaigns, and more. Participants will not only get an over-view of a wide variety of strategies and recent developments in digital health communications—but they will also learn tips for applying many of these new tools to their own work and engage in a dialogue around how to maximize the utility of these technologies in order to significantly improve the health of women around the world.
This session will be live streamed! Click here for the live stream schedule.
Join the discussion via Twitter! Conference hashtag: #GMHC2010, Session hashtag: #GMHC2010Digital


Can Conditional Cash Transfers for Women Who Deliver in Health Facilities Reduce Maternal Mortality in India?
Posted in India, News, tagged Bihar, commentary, conditional cash transfer, Hindi, India, Indian health workers, institutional deliveries, invest in women, Janani Suraksha Yojana, JSY, Lancet, Marie-Claire Mutanda, maternal health, maternal mortality, medical facilities, neonatal health, neonatal mortality, newborn health, payment program, perinatal health, perinatal mortality, research, skilled birth attendants, study, UNICEF, Uttar Pradesh, Vinod K Paul, Washington Post on July 25, 2010 | 1 Comment »
A recent study in the Lancet took a close look at a conditional cash transfer scheme to entice women to deliver in health facilities. The scheme, Janani Suraksha Yojana (JSY), aims to reduce maternal, perinatal, and neonatal mortality.
Published along side the study was a commentary by Vinod K. Paul that summarizes several of the key findings of the study–pointing out successes and challenges with the scheme.
“…In just 4 years, its beneficiaries multiplied 11-fold, from 0·74 million in 2005—06 to 8·43 million in 2008—09 (thus covering nearly a third of the 26 million women who deliver in the country annually). Budgetary allocation for the JSY increased from a mere US$8·5 million to $275 million in the same period. Surely, it is time to ask the question about what health outcomes are achieved by this massive and expensive investment and effort. On the face of it, by promoting a strategy of deliveries in the facilities, attended by skilled providers, JSY should lead to a reduction of maternal, perinatal, and neonatal mortality…”
Click here to read the full commentary. You will need to register (free) with the Lancet to access this article.
Excerpt from a Washington Post story on the study:
“…The payment program seems to be working, according to Indian health workers and researchers who conducted the study for the Lancet.
‘The cash payments mean that India is really starting to invest in women. That trickles out to the rest of the family and the rest of society,’ said Marie-Claire Mutanda, a health specialist with UNICEF, which is supporting the program.
In two of the poorest states in India — Bihar and Uttar Pradesh — the number of women giving birth in medical facilities soared from less than 20 percent in 2005 to nearly 50 percent in 2008, according to the most recent data available.
Doctors here attribute that to the payment program, whose Hindi name translates to ‘women protection scheme’…”
Click here to read the full story in the Washington Post.
Click here to read the study, India’s Janani Suraksha Yojana, a conditional cash transfer programme to increase births in health facilities: an impact evaluation, in the Lancet. You will need to register (free) with the Lancet to access this article.
Read Full Post »